"sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility."
Stella McCartney has a good reputation for how ethical her brand is, and how sustainable it is. From designing pieces that wont go to landfills, to not using real fur or leather.
In my opinion, i think it is really good that such a big name is making an effort like this as smaller brands may want to follow in her footsteps, creating a domino effect of ethical brands.
"it’s really the job of fashion designers now to turn things on their head in a different way, and not just try to turn a dress on its head every season. try and ask questions about how you make that dress, where you make that dress, what materials you’re using. i think that’s far more interesting, actually. i think that the way to create sustainable fashion is to keep asking these questions while making sure to make desirable, luxurious, beautiful clothing and accessories that women want to buy." Stella McCartney
Ethical fashion covers a range of issues such as working conditions, child labour, fair trade and sustainable production. Stella McCartney tries to cover these issues by working closely with the National Resources Defence Council on its Clean by Design program.
She admits that the brand is not yet perfect but have always been commited to ethical production.
STELLA MCCARTNEY, 2016. Q&AWithStella <http://www.stellamccartney.com/experience/en/sustainability/qa-with-stella/> [Online] [Accessed: 28th November 2016]